print advantages
 


SOURCE: RANDE PRICE, RESEARCH VP, DCN
attention span
SOURCE: INTERNATIONAL NEWS MEDIA ASSOCIATION unplugging

SOURCE: 24/6 GIVING UP ON SCREENS ONE DAY A WEEK BY TIFFANY SHLAIN  

ACTION

SOURCE: DAN POTOCHNY, HEARST BAY AREA


FLEXIBILITY

SOURCE: FINANCES ONLINE - 2021 AD SPENDING AND IMPACT
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